The Solar Movementis a groundbreaking initiative dedicated to making solar energy the default source of power by combining innovative design, technology, and advocacy. Founded by visionary solar designers Marjan van Aubel and Pauline van Dongen, in collaboration with strategist Pallas Agterberg, the movement envisions a future where solar energy seamlessly integrates into our lives, fostering sustainability, equity, and joy.

The aim of the Solar Movement is to establish solar design as a recognized design driver worldwide–deviating from the dominant, technical approach to solar that has long ignored the key cultural aspects of a solar centric movement.

We believe solar is the most natural and humane source of energy. It’s the answer to the smaller question (How to power our life?) and the Big one (How to live it?). As designers, those are the exact questions we pore over every day. How to rhyme the purely practical with societal issues. How to make things and make them meaningful.⁠
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Sign the Solar Manifesto below!